Madrid, April 28, 2016 – The Club VIPS App, the Grupo Vips loyalty program, which is pioneer and a leader in the restaurant sector in Spain, has just completed its first year of life as one of the company's strategic digital assets.
Twelve months after its launch, the Club VIPS App, which is free and available for IOS and Android and combines all of the brands operated by Grupo Vips in Spain, has been downloaded 400,000 times which is 33% above the goal the club had set out for the first year of the App's operation.
Moreover and just one year after the launch of the App, more than 20% of the transactions completed by Club VIPS members are now done through the application (the remainder continue to be via the card). This percentage is growing from month to month and proves the fast adoption and positive assessment of the functionalities and additional services given to users by this digital tool so they can enjoy the advantages of Club VIPS and the experience as a customer of Grupo Vips establishments.
What’s more, this jump and commitment to digitization and mobility by Club VIPS is helping to make the member portfolio younger by attracting digital natives.
The Club Vips App is known for its triple focus: commercial, relational and facilitating for Grupo Vips customers. Of the many functionalities offered to users by the App, the most commonly-used during this first year has been the mobile payment functionality.
The different payment methods offered by the Club VIPS App include the most traditional such as a payment gateway through a virtual POS, to next-generation ones like Pay in 1 Click and the Club VIPS Coin Purse through which members may load cash into their accounts or other members' accounts (for children, friends, etc.). To this end, nearly 40% of all transactions performed with the App are to make payments.
The second most commonly used functionality is ordering, followed in third place by the functionality that allows customers to book tables at chains that offer the service like Ginos, Fridays, the Wok and the singular restaurants Rugantino, Lucca and Tattaglia.
A constantly evolving App
The work philosophy that characterizes the development of the Club VIPS App is that it must always be "in beta", launching new versions periodically in order to improve, optimize and innovate permanently in order to remain up-to-date and always a step ahead of users' expectations.
Thus, the Club VIPS App has included new functionalities in the first quarter of 2016 such as the Wi-Fi button which members can use to connect to the Internet with just one click at any of the more than 350 Grupo Vips locations.
Plus, the possibility of sharing App information right away through WhatsApp, social media or email as well as saving special offers on paper in the App has been included this year as well.
Now it is also possible to get the latest Club VIPS news through the App in addition to information on new dishes created under the different Grupo Vips brands and new openings and services.
On the other hand, members who use an iPhone, version 5s or later, may access the App using their digital fingerprint (Touch ID).
Added to the new functionalities are the same benefits as always of Club VIPS (EuroVIPS and special offers) and the various payment options offered by the App to complete transactions securely, quickly and easily, order out (Take Away), check the allergen lists for each dish, locate restaurants that best fit a user's preferences and make reservations.
In 2015, the App was recognized as the best mobile App of the year by Marcas de Restauración (formerly known as Fehrcarem) and as one of the top 50 digital ideas of the year by Expansión Digital because of how innovative and pioneer it is being in the restaurant sector and in the world of loyalty programs in Spain.
About Club VIPS
Club VIPS is the Grupo Vips loyalty program. It currently has over 2 million Members and generates 45% of the Group's sales. It was created in 1996, being one of the first loyalty clubs promoted in Spain and a pioneer in the catering sector. Designed to acknowledge and reward the loyalty of all the different Group brand customers, Club VIPS has become a unique loyalty program in the catering sector for features such as being a free multi-brand Club, having 18 years of experience and a strong CRM supported by sophisticated customer insight technologies, to thus adapt to customer needs, as well as to continue to innovate according to their interests, adding value. Club VIPS, in its firm commitment to innovation, has released a new App, “App Club VIPS”, to offer services and capabilities that provide real-time added value for Club Members, anywhere, making their life easier and further enhancing their Club experience.
More information: www.clubvips.com
About Grupo Vips
Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 6 well-known chains it either owns or operates under franchising agreements: 4 internally-created brands - VIPS (café-restaurant and shop), VIPSmart, GINOS and The Wok - as well as 2 of international fame, Starbucks Coffee and Fridays. Since 2001, Grupo Vips is the sole and exclusive partner of Starbucks Coffee, the world's coffee leader, licensed to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. In addition, the group has 3 fine dining restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 2,000,000 members throughout Spain. The APP, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 300,000 times. Grupo Vips is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. Grupo Vips employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover.