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BSF is launching a premium line of frozen products

    Madrid, 15th June, 2017.

     

    • BSF is positioning itself as a pioneer in the market by offering premium quality “take away” frozen products.
    • With this new business line, BSF is boosting its expansion plan which provides for the brand’s internationalization in markets like France, Italy and Portugal.

     

    Madrid; June 15, 2017. British Sandwich Factory (BSF), the Grupo Vips’s premium sandwich, salad and take-away product factory, is presenting a new line of quality frozen products which reinforces its growth and internationalization plans.

    British Sandwich Factory is the leader in the segment of artisan sandwiches made with top quality products and up until now, they were only available fresh. “The all-new line of BSF frozen products maintains the same premium quality we’re known for and allows us to offer our products outside the Iberian Peninsula, something our customers were asking for”, says Román Esteban, Director of BSF.

    The BSF frozen food line, which includes products like sandwiches, wraps and various Grab & Go specialties, will maintain the brand’s same typology, quality ingredients and identity mark. BSF is thus positioning itself as a pioneer in the market by offering premium quality frozen take away products.

    With this new production line, BSF is confirming the brand’s internationalization and expansion into new markets like France, Italy and Portugal thanks to its positioning in different channels such as hotel and restaurants, retail, travel channel and food service.  This commitment to internationalization is further reinforced by the brand’s recent certification by International Food Standard (IFS), one of the most well-known food safety standards in the world.

    With annual turnover exceeding 8 million euros and producing 5.5 million items each year, BSF is subject to an ambitious 4-year growth plan which aims to diversify its current customer portfolio. Currently, BSF supplies its products and services to more than 60 professional customers with daily nationwide service in Spain to more than 400 points of sale including leading companies in the various distribution channels.

     

    About BSF:

    British Sandwich Factory (BSF) is the Grupo Vips’ premium sandwich, salad and take-away product factory. Inaugurated in February 2008 in San Agustín de Guadalix (Madrid), it combines the best of artisan traditions with the most advanced technology in each one of its production processes all while maintaining a firm and ongoing commitment to innovation and quality.

    More information: www.britishsandwichfactory.com

     

    About Grupo Vips

    Grupo Vips is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of six well-known chains it either owns or operates under franchising agreements: Vips (cafeteria - restaurant and shop), Vips Smart, Ginos, Fridays and Starbucks Coffee in Spain, Portugal and Andorra with wagamama just joining them. Moreover, the group has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 370 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain.  The app, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 700,000 times. Grupo Vips is a private equity company which was founded in 1969. 70% of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,200 people and ended fiscal year 2016 with 396.2 million euros in turnover.

    More information at: www.grupovips.com/en

    Grupo Vips Press Room - http://www.grupovips.com/en/press/press-room

    Discover the Club VIPS App at www.clubvips.com