Murcia, 19 June 2015 - Ginos, the restaurant chain which specializes in Italian cuisine created by Grupo Vips at the end of the 1980's has opened its first location inside an El Corte Inglés department store through a licensing agreement in Murcia.
This is the franchisee's fourth investment in a Grupo Vips brand as it is already operating a VIPS in Cartagena, a Ginos in the Nueva Condomina shopping mall in Murcia and a VIPSmart in Almeria.
The new restaurant, situated on the 4th floor of the building, also boasts the all-new image and offering the Grupo Vips brand is gradually implementing at all of its locations in Spain. This opening involved an investment of approximately €300,000 and the creation of 10 jobs.
With this new Ginos, the brand now has a total of 96 restaurants in Spain (80 internally owned and 16 franchises). The place features a surface area of 200 m2 with a capacity to host up to 86 diners.
A Commitment to Franchising
This new opening under the franchise system is the result of Grupo Vips' strong commitment to this means of expansion. After having grown for decades operating as internally owned entities to create a network of more than 350 locations, Grupo Vips decided in March 2013 to strengthen its franchising project (which began in 2010 with its Ginos brand) by adding its most notorious chain, VIPS Cafeterias, as well as its Quick Service-adapted version, VIPSmart.
The project continues to grow with the company currently operating a total of 40 establishments under the franchise system: 13 VIPS, 11 VIPSmart and 16 Ginos restaurants.
Ginos, a 100% updated concept
The new Ginos reflects the brand's transformation as it has been completely re-invented with an in-depth revision of its value proposal for an updated concept, attraction and competitiveness. The completely renewed restaurant design includes an open oven where customers can watch the restaurant's pizzaiolo make their super thin crust pizzas, bread and focaccias ready-to-order from the all-new menu.
With this complete overhaul of its design and furniture in addition to the updated service model, Ginos has culminated the transformation process it began in early 2012 with the complete modification of its culinary offering with improved recipes for its classic dishes as well as the inclusion of all-new dishes. Moreover, new personalized ways to try and share its dishes have been created with offers such as "A Modo Tuo", for example. This formula allows guests to create their own pasta or pizza dish with their preferred ingredients, which the Ginos chefs make on the spot.
Italian cuisine as a gathering place
The new decoration of the Ginos restaurants aims to transmit the feeling of a real Italian kitchen - the most important room in a home, a gathering place for family and friends - where lunches, dinners and snacks can be improvised in a comfortable, relaxed atmosphere.
The interior design was developed by ILMIODESIGN (www.ilmiodesign.com), a firm owned by Italian interior designer Michele Corbani and her partner, an industrial designer of Italian origin as well, Andrea Spada. Both of them have worked to create a cozy restaurant that has nothing to do with the typical traditional Italian trattoria design.
The aesthetics of the new Ginos is in line with a current trend: a modern urban country style. Noble materials were used for its construction such as untreated natural wood which gives rise to rough surfaces without polishing or shining and very comfortable furniture including Chester sofas. Hints of an industrial style can be found throughout the restaurant with the use of steel sheeting, metal and factory lamps yet just a little, to prevent guests from feeling cold.
The lighting plays an essential role in the creation of two different atmospheres for the new restaurant, with more boisterous and clear lighting during the day and dimmer, more intimate lighting at night.
Freshly made dishes with imported ingredients
The all-new Ginos menu proposes real Italian cuisine where artisan preparation is predominant in the dishes. Thus, top quality ingredients are directly imported from
Italy such as the dry and fresh pasta from Puglia, the Pecorino, Parmiggiano and 100% buffalo mozzarella cheeses and the arrotolata (rolled) pancetta bacon in some of its pizza and pasta recipes.
The result is a menu comprised of very carefully presented freshly-made generous and abundant dishes with intense flavors which includes a wide variety of antipasti, salads, hand-tossed pizzas, pasta, desserts and an extensive list of Spanish and Italian wines.
A New Restaurant, A New APP
Just like at any of the chain's other locations, the new GINOS restaurant also has the new service offered by the recently launched Club Vips App, the Grupo Vips' emblematic loyalty club.
After downloading the App, customers may continue to enjoy the Club's promotions and benefits without having to carry their card or EuroVIPS checks in their wallets. Moreover, the major new development is the availability of a new gateway which includes different mobile payment methods, Take Away ordering, table booking, location searches via GPS and virtual membership cards and EuroVIPS checks, which up until now were sent by regular mail or printed off the website.
In addition, this new App enables very direct communication with members as each one of the functionalities is designed to offer real, personalized value when used.
The Club VIPS App developed for smartphones is free and available at the iOS App Store and Google Play for Android. It combines all of the Grupo Vips brands and is valid for use throughout Spain.
New GINOS location
El Corte Inglés Salzillo Murcia,
Av. De la Libertad, 1
Mondays to Saturdays from 12:30 p.m. to 10:00 p.m.
About the VIPS Group:
The Vips Group is one of the leading multi-brand and multi-format groups in the food service and retail sector in Spain. It includes restaurants, cafés and shops. The company manages a total of 6 well-known chains it either owns or operates under franchising agreements: 4 internally-created brands VIPS (café-restaurant and shop), VIPSmart, GINOS and The Wok as well as 2 of international fame, Starbucks Coffee and Fridays. Since 2001, Grupo Vips is the sole and exclusive partner of Starbucks Coffee, the world's coffee leader, licensed to develop the brand in Spain and Portugal. On the other hand, it has an exclusive licensing agreement with Fridays, the top casual dining chain in the United States, to operate the brand in Spain. Moreover, the group has 3 unique restaurants including Lucca, Rugantino Casa Tua and Tattaglia. The company manages a total of 350 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 2,000,000 members throughout Spain. The APP, which is unique in the market and was launched at the end of April 2015, has already been downloaded more than 300,000 times. The Vips Group is a private equity company which was founded in 1969. Goldman Sachs Capital Partners V acquired 30% of the company in 2006. The Vips Group employs 8,700 people and ended fiscal year 2014 with 350 million euros in turnover.