Mission and principles

Our Mission, “to exert leadership based on professional excellence and consumer trust”, is shared by the more than 9200 professionals who work for the Group. At Grupo Vips, we believe doing business in a profitable and responsible way all while looking after the expectations of the various stakeholders and, particularly, our employees and customers, is what makes the company sustainable and allows it to endure over time. This Mission becomes reality by applying our five Principles.

1. Respecting people by valuing diversity.

Our mission and principles

1.	Respecting people by valuing diversity.

2. Realizing success comes with teamwork.

Our mission and principles

2.	Realizing success comes with teamwork.

3. Achieving our customers' utmost satisfaction.

Our mission and principles

3.	Achieving our customers' utmost satisfaction.

4. Understanding that profitability is essential to the present and future success.

Our mission and principles

4.	Understanding that profitability is essential to the present and future success.

5. Contributing in a positive way to society.

Our mission and principles

5.	Contributing in a positive way to society.

Awards and Recognition

Over the years, Grupo Vips has been rewarded at different times for its commercial and social work.

2017 - 100 best business ideas

The Grupo Vips ‘Road to employment’ program has been named by Actualidad Económica as one of the ‘100 best ideas of the year’.

2016 - International Volunteer Day

Recognition for its work as a Socially Responsible Company for its “Road to Employment” program.

2016 - FEHR Awards

Grupo Vips was recognized as the most innovative hotel/restaurant company for its Club VIPS App by the Spanish Federation of Hotels and Restaurants.

2016 - FACE Awards

VIPS, GINOS and FRIDAYS received top prize in their category from the Spanish Federation of Coeliac Disease Associations (FACE Restaurants) for the best gluten-free menus.

2016 - Randstad Foundation Award

Recognized in the Business category for its integrated program "Road to Employment" which assists young people in vulnerable situations develop job skills and facilitates access to employment opportunities.

2015 - Best mobile App

The Club VIPS App was named the best mobile App by the restaurant brand business owners' association MARCAS DE RESTAURACIÓN (formerly known as FEHRCAREM).

2015 - Award for the Top 50 Digital Ideas

The Club VIPS App was recognized as one of the top 50 digital ideas by the Spanish newspaper Expansión.

2014 - Recognition by the Integra Foundation

For our commitment to the integration of people at risk of social exclusion and the disabled.

2014 - SERES Award for Innovation in Social Responsibility

For our joint restaurant business training initiative for young people at risk of exclusion.

2012 - ONCE Madrid Charity Awards

ONCE Madrid recognized Grupo Vips for its work to integrate people at risk of exclusion.

2011 - First Prize for the Best "Corporate Volunteerism" from the CODESPA Foundation.

For our "Hoy Cocino Yo" program, developed by volunteers who have set up several themed contests aimed at people with intellectual disabilities.

2011 - “Empresas Más” Award

Granted by the Spanish Red Cross. It recognizes companies that have made a commitment to employment integration and have cooperated to lower unemployment among groups at risk of social exclusion.

2011 - Novartis-Forética Award for Corporate Volunteerism

In the Innovation category for our corporate volunteerism program dedicated to training and spreading awareness for the social and employment integration of immigrants, people with disabilities and young people at risk of social exclusion.

2010 - Commemorative Plaque for the “Madrid Excelente” Seal

It was delivered by the Regional Ministry of Economy and the Tax Administration of the Autonomous Region of Madrid for having passed the seal's evaluations and renewals year after year.

2009 - FEHR Award

For the best restaurant business committed to social responsibility.

2008 - Award for the 100 Best Ideas

By the Spanish magazine Actualidad Económica for our Brazos Abiertos project.

2006 - Silver Medal from the Autonomous Region of Madrid

For our social-employment integration of immigrants.

2005 - "Colombia is Passion" Award

Granted by the Government of Colombia for the integration of Colombians in the Spanish social-employment system.

2005 - Óptima Award

For the equal opportunities available for men and women at our company. Granted by the Spanish Institute for the Woman, under the auspices of the Spanish Ministry of Employment and Social Affairs.

2004 - Award for the Best Social Action Program

Granted by the Spanish magazine Actualidad Económica.

2003 - 2008: Award for the best social-employment integration program

Granted by the Empresa y Sociedad Foundation.

2003 - 2004: Campaign Report on European CSR Excellence

The European Commission highlights Grupo Vips in this document.

2001-2010: Madrid Excelente Seal

The certificate, which is granted by the Autonomous Region of Madrid, recognizes the quality and excellence of Grupo Vips management.

2017 - Special Mention at the Enrique Maya Awards

Special Mention went to Grupo Vips for its work on Gypsy employment integration.

2017 - Gluten-Free Project Excellence

Grupo Vips was recognized at the III Organized Restaurant Awards granted by Marcas de Restauración in the Excellence and Sustainability category.

2017 - 100 best business ideas
2016 - International Volunteer Day
2016 - FEHR Awards
2016 - FACE Awards
2016 - Randstad Foundation Award
2015 - Best mobile App
2015 - Award for the Top 50 Digital Ideas
2014 - Recognition by the Integra Foundation
2014 - SERES Award for Innovation in Social Responsibility
2012 - ONCE Madrid Charity Awards
2011 - First Prize for the Best
2011 - “Empresas Más” Award
2011 - Novartis-Forética Award for Corporate Volunteerism
2010 - Commemorative Plaque for the “Madrid Excelente” Seal
2009 - FEHR Award
2008 - Award for the 100 Best Ideas
2006 - Silver Medal from the Autonomous Region of Madrid
2005 -
2005 - Óptima Award
2004 - Award for the Best Social Action Program
2003 - 2008: Award for the best social-employment integration program
2003 - 2004: Campaign Report on European CSR Excellence
2001-2010: Madrid Excelente Seal
2017 - Special Mention at the Enrique Maya Awards
2017 - Gluten-Free Project Excellence